Some people mistake the business plan and business model as being the same thing. they aren't.
Define the business plan and the business model and identify exemplars of each.
The business plan
Please read chapter 12 of Kelsall, H. 2018. The Creative’s Guide to Starting a Business. London: Robinson. You will need to begin with chapter 12 and then reference earlier chapters and research into values, etc.
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| Business Plan Outline from Nesta. |
The business model
Read Nesta's Making Digital Work: Business Models report from 2016 for an introduction to business models and how they link with the creative industries. |
| Business Model Canvas from Nesta |
A note on how a company is seeking to promote sustainability through innovation - check out how WRAP is doing this (and find some useful business models along the way): http://www.wrap.org.uk/content/innovative-business-models-old
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